Promotional artwork for theatrical and home video releases featuring the animated character SpongeBob SquarePants typically includes imagery of the titular character, his friends, and settings from the fictional underwater city of Bikini Bottom. These marketing materials serve to advertise the film, highlighting key characters, plot points, and the overall tone through visual design elements such as color palettes, character poses, and background details.
Such artwork plays a crucial role in marketing campaigns, attracting audiences and building anticipation for new releases. They often become collectible items for fans and serve as lasting representations of the films’ visual identities. Historically, these promotional pieces have evolved alongside animation and printing technologies, reflecting changing design trends and marketing strategies. The imagery used can also reflect the specific themes and tone of each individual film, offering a glimpse into the narrative awaiting viewers.