Promotional artwork for films based on the DC Comics character Batman, rendered in the style of the Lego toy brand, serves as a key marketing element. This visual medium typically depicts minifigure versions of iconic characters and vehicles, often showcasing key scenes or themes from the film. For example, a theatrical one-sheet might feature Batman, Robin, and the Batmobile against a backdrop of Gotham City, constructed from Lego bricks.
These materials play a vital role in generating excitement and awareness for upcoming releases. They appeal to a broad audience, leveraging the established popularity of both the superhero and the construction toy. Historically, such imagery has been utilized across a variety of platforms, from traditional print media like magazines and newspapers to digital spaces including websites and social media. This cross-promotional strategy strengthens brand recognition for both franchises and serves as a collectible item for fans.