The first promotional one-sheet for Stanley Kubrick’s 1980 film adaptation of Stephen King’s novel featured artwork by Saul Bass. This initial design, with its stark yellow background and stylized imagery, significantly differed from subsequent posters and home video releases. It represents a unique moment in the film’s marketing history and a distinct artistic interpretation of the source material.
This initial artwork holds a prominent place in the history of film posters, showcasing the renowned graphic designer’s signature minimalist style. It serves as a valuable collectible for enthusiasts and provides insight into early marketing strategies for horror films. Furthermore, the poster’s distinct aesthetic reflects the era’s design sensibilities and adds another layer of interpretation to the film’s themes.