The promotional material for Michael Mann’s 2006 film adaptation of the iconic 1980s television series served a crucial role in marketing the updated take on the classic crime drama. These marketing images, often featuring stars Colin Farrell as Sonny Crockett and Jamie Foxx as Ricardo Tubbs, aimed to convey the film’s sleek, contemporary style while also evoking the spirit of the original series. Different versions highlighted action sequences, the film’s Miami setting, and the central characters’ intense undercover work.
Such imagery played a key role in generating pre-release buzz and attracting a new generation of viewers, while also appealing to the nostalgia of those familiar with the television show. The visual language employed, often emphasizing saturated colors and a stylized aesthetic, reflected the film’s overall tone and served to differentiate it from other action films of the period. These visuals contributed to establishing the film’s identity within a crowded marketplace and set expectations for the narrative’s tone and atmosphere.
